The GetFriday Story with AJ Jacobs
It was the year 2005, when AJ Jacobs, the Editor-at-large of Esquire magazine was intrigued by the possibility of outsourcing his personal life to a far-off land after reading Thomas Friedman's best seller book on outsourcing - 'The World is Flat'. He wondered why should only Fortune 500s outsource, why not individuals like him? This exploration led to an opportunity for our team (then YourManInIndia - a concierge service in India) to be part of a global personal outsourcing experiment. AJ's subsequent article in Esquire magazine on this got rave reviews.
Further his work on personal outsourcing inspired Timothy Ferriss to personally use 'Virtual Assistant' services from YourManInIndia (YMII) for his new book on lifestyle design and productivity "The 4-Hour Work Week". Very soon, the book became a chartbuster and went on to make it to the New York Times Best Seller list.
The individual personal outsourcing experiment grew into a separate business division, now referred to as 'GetFriday' providing virtual assistance services to global clients. It has been referred to as YMII or YourManInIndia in the 4-Hour Work Week.
Our Services
The GetFriday service is available round the clock 24/7 and now caters to busy individuals, startups and small businesses in 80 odd countries across different time zones. It has managed to take global outsourcing & remote work within the reach of ordinary people; working professionals, entrepreneurs, small business owners, struggling artists, working moms, academicians, lawyers to just about anyone. It takes pride in serving customers from a wide variety of diverse backgrounds.
GetFriday is also the pioneer in bringing the idea of 'Get the Personal touch of an assistant along with access to a pool of expertise' into the market that makes virtual assistance dependable and so scalable unlike before.
Our brand has been featured regularly in some of the world's leading magazines, newspapers, TV and best sellers due to its innovative business idea and our quality of services. It is staffed by a young and energetic team of 200+ professionals from diverse backgrounds based out of India. GetFriday continues to expand its business by continuously striving to enhance value to its clients.
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Benefits of VA Services from GetFriday
Process driven
We build processes for all your repetitive tasks and business projects ensuring that no people dependency.
Flexible pricing
Our pricing plans are flexible, they go from Pay as you Go to fixed monthly hours giving you freedom to choose.
Always accessible
Your VA acts as a single point of contact giving you access to all our services under one plan.
Ad-hoc Projects
Start small and go bigger as you gain trust. Test the waters with an Adhoc task or project.
Robust security
We have robust systems in place to secure your information and keep it confidential.
Prompt timelines
We make sure your tasks are completed on time and deadlines are met. Always!
About the Company
The GetFriday service and brand is owned and operated by TTK Services Private Limited (the legal entity), a part of the TTK Group in India. It was founded in the year 2000 as a concierge service that helps Indian expats across the globe get a wide range of errands and tasks done in India.
In the year 2005, the company launched GetFriday as a virtual assistance service for global clients thus bringing global outsourcing within the reach of everyone. It also introduced business support services into the market and provided access to specialised skills like digital marketing, web and app development, accounting etc with the goal to assist the small business and startup community since 2014.
The company also has a Global Mobility Division that caters to the travel and immigration needs of corporate and retail clients in India since 2005. It is a leading player in the immigration and visa services market within India
The TTK Group is a leading conglomerate in India with businesses spanning multiple industries and a presence across India and international markets.It’s a name that evokes trust and integrity. The group was founded in 1928.
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Vision
To make an impactful difference in people’s daily lives through helping them gain or save time. We aim to do this by connecting talent across the globe to your work demands and accelerating remote work.

Mission
We are committed to delivering exceptional services to our clients across the globe by helping them be more productive or assisting them in doing what they need. We do this by providing remote assistance and business support that are both reliable and affordable to individuals, small businesses and startups. Our goal is to fulfill the motto of ‘Life gets better’ for all our clients.
Our numbers speak for itself.
19+
years of experience
80+
countries serving
10k+
happy customers
150k+
tasks completed